Privacy Policy

Last modified: 20 November 2021

RoveCar Rental Company WLL and/or its affiliates (“Rove”, "us", "we", or "our") collects information about you when you use our Platform (as defined in the Terms and Conditions), mobile application, website, call-center and other products and services (collectively the "Service") and via other communications you have with us.When you access and/or use the Service, you trust us with your personal information and therefore, this privacy policysets out our policies regarding the collection, use, transfer, process, accessand disclosure of personal data when you use or access our Services and the choices you have associated with that data.

Scope and Application

This privacy policy (the “Privacy Policy") applies to persons anywhere in the world who access or use our Service and/or our Platform ( collectively the “Users”) as well as to drivers, partner transportation companies, or any other persons who use ourPlatform under license.

We use your data to provide and improve the Service. Each time you access or use the Service or provide us with information, by doing soyou are accepting and consenting to the practices described in this Privacy Policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions. This Privacy Policy shall be in continuation to the Terms and Conditions and your acceptance thereof shall mean your acceptance and consent to the terms of this Privacy Policy.


Rove App

Rove App means the mobile application through which we provide the Service.


Cookies are small pieces of data stored on your device (computer or mobile device).

Types of data collected

We collect several different types of information for various purposes to provide and improve the Service to you.

Personal Data

When you use or access our Service, we collectcertain personally identifiable information that can be used to contact or identify you (the “Personal Data”)which may include, but is not limited to the following:

  • First name and last name
  • Email address
  • Phone number
  • Postal Address, State, Province, ZIP/Postal code, City
  • Profile Picture
  • Payment method
  • Financial and credit/debit card information
  • Bank account number
  • Civil ID number
  • Cookies and Usage Data
  • Birth Date
  • Occupation

Please note that we do not knowingly collect, keep or maintain Personal Data from children under the age of 18 through the Service, as we require that all Users represent to us that they are at least 18 years old.

We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out from receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.

Usage Data

We may also collect information that your mobile device sends whenever you visit our Service or when you access the Services by or through a browser ("Usage Data").Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself.

When you access the Service by or through a mobile device, the Usage Data may include information such as the type of mobile device you use, your mobile device unique ID, the IP address, IMEI number, MAC address of the device’s wireless network interface, mobile number, your mobile operating system, the type of mobile browser you use, time zone setting, device location, IP address, SMS data, transaction information, age/birth date, browsing history information, searching history information, and registration history information.

The Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Location Data

We also use GPS technology to determine your current location. We may use and store information about your location if you give us permission to do so (“Location Data”). Some of our location-enabled Services require your Personal Data for the feature to work. If you wish to use the particular feature, you will be asked to consent to your Personal Data being used for this purpose.

Information from other sources

We may also receive information from other sources and combine that with Personal Data we receive from you or collect through our Services. For example:

  • If you choose to link, create, or log in to your Rove account with a payment provider or social media service (e.g., Facebook), or if you engage with a separate app or website that uses our API (or whose API we use), we may receive information about you or your connections from that site or app.
  • When you request on demand services, our drivers may provide us with a user rating after providing services to you.
  • If your employer uses one of our enterprise solutions, we may receive information about you from your employer.
  • If you also interact with our Service in another capacity, for instance as a driver, we may combine or associate that information with Personal Data we have collected from you in your capacity as a User or rider.

Use of Collected Data

We use theaforementioned collected data for various purposes:

  • To provide and maintain our Serviceincluding but not limited to facilitate payments, send receipts, provide products and services you request (and send related information), develop new features, provide customer support to Users and drivers, develop safety features, authenticate Users, and send product updates and administrative messages
  • To notify you about changes to our Service
  • To evaluate User’s trends and preferences for internal statistical and analytical purposes, to market and develop Service’s operations
  • To monitor the usage of our Service
  • To detect, prevent and address technical issues
  • To detect and prevent fraud and abuse of our Service
  • For troubleshooting and bug fixes
  • Send or facilitate communications (i) between you and a driver, such as estimated times of arrival (ETAs), or (ii) between you and a contact of yours at your direction in connection with your use of certain features, such as referrals or invites;
  • To provide you with news, special offers and general information about other goods, services and events which we offer
  • To allow you to participate in interactive features of our Service
  • To keep our Service safe and secure.
  • To prevent activity we determine to be potentially illegal;
  • To enforce this Privacy Policy and/or our Terms and Conditions or any other purpose referenced herein or therein.

Device Permission

Most mobile device platforms (iOS, Android, etc.) have defined certain types of device data that apps cannot access without the device owner’s permission, and these platforms have different methods for how that permission can be obtained. iOS devices notify users the first time the RoveApp requests permission to access certain types of data and gives users the option to grant or refuse permission. Android devices notify users of the permissions that the RoveApp seeks before their first use of the app and use of the app constitutes a grant of such permission.

Retention and Transfer of Data

We will retain and use your Personal Data and Usage Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data and Usage Data to the extent necessary to provide the Service and comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. We are committed to protect your Personal Data and Usage Data.

You agree that we have the right to retain and transfer the Personal Data and Usage Data described in this Privacy Policy to and from and process and store it)  AWS RDS ( By submitting your Personal Data and allowing access to Usage Data, you agree and consent to this transfer, storing or processing of Such data. We will take all steps reasonably necessary to ensure your data is treated securely and in accordance with this Privacy Policy.

We are not responsible for the accuracy of the information you provide,and will modify or update your Personal Data in our databases upon your request. If required by law or at your request, we will erase or archive from active use your Personal Data and/or Usage Data. By accessing or using the Service, you do hereby represent and warrant that you understand that all information submitted by you through the Service or otherwise to us may be used by us in accordance with applicable laws, this Privacy Policy and our Terms and Conditions.

Sharing of Data

We may share Personal Data and/or Usage Data which we collect about you as described in this Privacy Policy or as described at the time of collection or sharing, including as follows:

We may share your Personal Data and/or Usage Data

  • With drivers to enable them to provide the Service you request. For example, we share your name and pickup and/or drop-off locations with drivers
  • With third parties to provide you a service you requested through a partnership or promotional offering made by a third party or us
  • With third parties with whom you choose to let us share your Personal Dataand/or Usage Data, for example other apps or websites that integrate with our API or Services, or those with an API or Service with which we integrate
  • With your employer (or similar entity) and any necessary third parties engaged by us or your employer
  • With our subsidiaries and affiliated entities
  • With vendors, consultants, marketing and advertising partners, and other service providers who need access to such Personal Dataand/or Usage Data to carry out work on our behalf or to perform any contract we enter into with them
  • If we otherwise notify you and you consent to the sharing; With third parties in an aggregated and/or anonymized form which cannot reasonably be used to identify you
  • With governmental authorities, law enforcement officials and ministries in the State of Kuwait, including but not limited to the Ministry of Interior, the Communication and Information Technology Regulatory Authority, the Central Agency for Information and Technology.

Disclosure of Data

Business Transaction

If we are involved in a merger, acquisition, or asset sale,your Personal Data and/or Usage Data may be transferred. We will provide notice before your Personal Data and/or Usage Data are transferred and becomes subject to a different Privacy Policy.

Disclosure for Law Enforcement

Under certain circumstances, we may be required to disclose your Personal Data and/or Usage Data if required to do so by law or in response to valid requests by public authorities (e.g. a court, public prosecution or a government agency).

Legal Requirements

We may disclose your Personal Data and/or Usage Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of Rove
  • To prevent or investigate possible wrongdoing in connection with the Service
  • To protect the personal safety of users of the Service or the public
  • To protect against our legal liability

Security of Data

The security of your data is important to us,but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data and/or Usage Data, we cannot guarantee its absolute security and you do so at your own risk. To the extent permissible and applicable by law,

we expressly disclaim any liability that may arise should any other individual obtain your  Personal Data and/or Usage Data.


After every trip, users and driversare able to rate each other on a scale from 1 to 5. An average of those ratings is associated with a user’s or driver’s account and is displayed to other users and

drivers for whom they provide or receive services. For example, user ratings are available to drivers from whom they request transportation, and driver ratings are available to their users.

This 2-way system holds everyone accountable for their behavior. Accountability helps create a respectful, safe environment for drivers and users. Users and drivers can see their average rating in the main menu of their Rove App.

Service Providers

We may employ third party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These third-party Service Providers have access to your Personal Data and/or Usage Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. You hereby provide your consent to the access and use of your Personal Data and/or Usage Data by such third party Service Providers.


We may use third-party Service Providers to show advertisements to you to help support and maintain our Service.

Marketing and Opt-Out Option

We provide Users and drivers the opportunity to opt-out of receiving communications from us and our partners at the point where we request information about the visitor. You have the option to ask us not to process your Personal Data and/or Usage Data for marketing purposes and to remove it from our database, to not receive future communications or to no longer receive our Service.


We provide online payment services within the Service. In that case, we use third-party services for payment processing.

The information collected for this purpose is provided directly to our third-party payment processors whose use of your Personal Datais governed by their privacy policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards

Council, which is a joint effort of brands like Visa, Mastercard, American Express, Discover and other similar services/brands.

Children's Privacy

Our Service does not address anyone under the age of 18("Children").

We do not knowingly collect Personal Data from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from Children without verification of parental consent, we take steps to remove that information from our servers.


We may use cookies allow us to automate access and the data entry functions to tailor our services to your preferences or interests or customize promotions or marketing. In addition, cookies allow us to track your use to determine those areas, which are useful or popular and those that are not thereby enabling us to improve and update our service effectively.

Changes to Privacy Policy .

Our Privacy Policy may change from time to time. We may change the terms of this Privacy Policy from time to time in order to reflect our practices and provide greater protection for your information. Any change to this Privacy Policy will be clearly displayed in the Rove App. You may choose not to accept those changes by deleting your account. Your continued use of the Service following the posting of any changes to this Privacy Policy means you accept such changes. We encourage you to periodically review this Privacy Policy for the latest information on our privacy practice.

Notice to Rove customers

If you are accessing or using the Service or other products or services provided by us, this section applies to you.

You have read and understood the terms of this Privacy Policy and are aware of your rights, liabilities and privileges as explained under this Privacy Policy. 

Each time you access or use the Service provided by Rove or provide us with information, by doing so you accept and consent to the practices described in this Privacy Policy

Your Personal Data and/or Usage Data protection rights.

You have rights in connection with your Personal Data and/or Usage Data, including: to withdraw consent where you have given it, to be informed and have access to your Personal Data and/or Usage Data, to correct or complete inaccurate data, and in certain circumstances to restrict, request erasure, object to processing, cancel any use or request portability of your Personal Data and/or Usage to another organization.

Contact Us

If you have any questions about this Privacy Policyor your Personal Data and/or Usage Data or if you wish to update your Personal, please contact us by email at the below email address :